the.com/fast fashion
clothes designed to be worn ten times and regretted for a hundred years in a landfill.
means a retail model that rushes runway trends into cheap, mass-produced clothing at breakneck speed to keep you buying constantly.
from the term surfaced in the early 1990s when zara opened in new york and the new york times noted it took the brand just 15 days to get a design from sketch to store.
production speedsome brands launch new styles daily, not seasonally
landfill matha garbage truck of textiles is dumped every second globally
water costone cotton shirt can take 2700 liters to make
wear lifespanaverage garment worn only seven or eight times
for instance
shein — launches up to 10000 new items a day, 2023 estimates
zara — pioneered the 15 day sketch to shelf turnaround
h and m — over 4000 stores worldwide pushing weekly drops
forever 21 — went bankrupt in 2019 chasing its own trend cycle