the.com/press junket
Twenty journalists, one hotel suite, the same eight-minute answer about chemistry on set.
means A press junket is a promotional event where journalists are flown in and ushered through tightly scheduled interviews with a film or show's cast to generate publicity.
from 'Junket' originally meant a sweet cream dessert (from Old French 'jonquette,' a rush basket used to strain cheese), then loosened into meaning a pleasure trip or outing, and by extension a trip taken at someone else's expense — especially one dressed up as official or professional business. 'Press junket' bolts that sense of a subsidized, slightly indulgent excursion onto the journalists invited along for the ride.
- origin
- junket once meant a sweet cream dessert, then a feast
- format
- round-robin interviews, same questions, rotating reporters, fixed clock
- studio math
- cheaper than a premiere, covers dozens of outlets same day
- tell
- actors give identical anecdotes, word for word, room to room