the.com/persona

The mask you wear so often it starts wearing you.

means The version of yourself you present to others — a social role or character, distinct from (or layered over) whoever you are underneath.

from From Latin persona, meaning a mask worn by an actor in a play — and possibly tied to personare, 'to sound through,' since the mask's mouthpiece projected the actor's voice through to the audience. Latin grammar borrowed the word for the 'persons' of verb conjugation (first, second, third), and psychology later borrowed it again — Jung used persona specifically for the social face we construct, the mask that lets the inner self meet the world without fully exposing it.

origin
Latin for theatrical mask, literally to sound through
jung's take
the compromise between who you are and society
ux meaning
a fictional user wearing a very real spreadsheet
danger
forget it is a mask, become the mask
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