the.com/archetype

The original pattern everyone else is a cheap tribute act to.

means A primal, original model or pattern that other things of the same kind are copied from or compared to — the blueprint behind the knockoffs.

from From Greek arkhetypon, fusing arkhe ('first, original, ruling') with typos ('a blow, an impression stamped or struck' — the mark left by a stamping tool). So literally: the first-struck impression, the die that pressed the mold before anyone made copies. The word passed through Latin archetypum into English in the 1500s, originally used for the original manuscript or model an artist works from, before Jung later borrowed it for the primal images supposedly stamped into the collective unconscious.

coined by
Jung, not marketing departments, originally
greek root
arche plus typos means first stamp
not a cliche
cliche is the archetype gone stale
lives in
myths, tarot, every superhero origin story
the.com · every word