the.com/mukbang

watching strangers eat became a billion-won industry, because loneliness wanted company at dinner.

means A mukbang is an online video, often livestreamed, in which a host eats large quantities of food while talking to and interacting with viewers.

from A South Korean coinage, blending Korean 'meokda' (to eat) with 'bangsong' (broadcast) — literally 'eating broadcast.' It emerged in the late 2000s on Korean streaming platforms, where viewers would tip hosts to keep eating and chatting, then spread worldwide as the loanword 'mukbang' in the 2010s.

origin
Korean term blending eating and broadcast
company eating
created for solo diners craving virtual mealmates
top earners
some hosts out-earn doctors devouring on camera
health alarm
linked to disordered eating and binge habits
sound focus
crunches and slurps deliberately amplified for viewers
for instance

nikocado avocado — ukrainian-born creator with 9m+ youtube subscribers known for extreme eating videos starting around 2016

trisha paytas mukbangs — american youtuber who created hundreds of mukbang videos from 2015-2020s

ssoyoung — south korean creator with 15m+ youtube subscribers known for asmr mukbang videos of seafood and extreme foods

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