the.com/streaming
Renting infinite content you'll never own, one buffering circle at a time.
means Playing audio or video over the internet in real time instead of downloading the whole file first.
from From Old English stream, a flowing body of water; the metaphor of data flowing continuously rather than arriving in a lump arose in 1990s computing.
No downloadData plays as it arrives, then vanishes.
Buffer originPre-loading data smooths the flow's hiccups.
Netflix shiftMailed DVDs until streaming launched in 2007.