the.com/menu
A list of promises, priced, with photos chosen to lie optimistically.
means A list of the dishes a restaurant offers, usually with prices, from which you choose what to order.
from From French menu meaning 'small, detailed' (as in menu détail, a detailed list), from Latin minutus — 'made small.' The link is to smallness of detail, not of portions: originally a 'menu' was any compact, itemized list before it narrowed to mean a list of food. It entered English in the 1800s via French restaurant culture, carrying its small, tidy precision straight into the language — right down to the tiny print listing truffle supplements.
- origin
- from latin minutus, meaning small, detailed
- psychology
- items near top and bottom sell best
- pricing trick
- dropping dollar signs makes you spend more
- design
- boxes and borders draw eyes to high-margin dishes