the.com/measuring

The polite art of comparing things so you can feel superior about one of them.

means The act of determining the size, amount, or extent of something using a standard unit or instrument.

from From Old French 'mesurer,' rooted in Latin 'mensura' ('a measuring, measure'), from 'metiri' ('to measure'), tracing back to the ancient Proto-Indo-European root '*me-' meaning 'to measure.' That same root branched out to give us words like 'moon' and 'month' (the moon as nature's original measuring device for time), as well as 'dimension' and 'meter.' So to measure something is, etymologically, to put it in the same ancient category as tracking the phases of the moon — a very old human impulse to make the world countable.

ancient cubit
Egyptians measured with forearm lengths, pharaoh's arm was the standard
metric origin
Meter defined as one ten-millionth of Earth's quarter meridian
measure twice
Carpenter's rule exists because wood doesn't forgive mistakes
quantum limit
Measuring some particles changes the very thing you measured
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