the.com/low blow

An attack aimed below the argument, straight for the ego.

means An unfair criticism or action that exploits a vulnerable or personal weakness rather than engaging fairly with the real issue.

from Straight out of the boxing ring: a punch landed below the belt line, illegal under the rules of fair fighting. By the early-to-mid 1900s, 'low blow' had climbed out of the ring and into everyday speech, describing any unfair verbal or social gut-punch — one that dodges the rules of a fair fight and hits where it hurts instead.

origin
boxing term for illegal hits below the belt
queensberry rules
1867 rules banned hitting below the waist
tactic
wins the moment, loses the credibility
tell
usually followed by an awkward silence
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