the.com/infamousness

Fame's evil twin — same spotlight, worse Yelp reviews.

means The state of being widely known for something bad — notoriety for all the wrong reasons.

from Built from 'infamous,' which traces back to Latin infamis — 'in-' (not) plus 'fama' (reputation, fame) — literally meaning 'without good reputation.' The same 'fama' root gives us 'fame' and 'famous,' so infamousness is etymologically fame's negative mirror image: the suffix '-ness' just nails down the abstract state of being that way.

etymology
from infamis, literally without good reputation
key difference
fame wants applause, this wants headlines
longevity
outlasts fame because scandal ages better than talent
paradox
the harder you deny it, the more it sticks
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