the.com/notoriety

Fame's evil twin — everyone knows your name, nobody wants to be you.

means The state of being widely known for something bad, disgraceful, or scandalous.

from From French 'notoriété,' built on Latin 'notorius' (making known), itself from 'notus,' the past participle of 'noscere' (to know) — the same root that gives us 'note' and 'notice.' Latin already had the adjective 'notorius' for things openly known or evident; English borrowed the noun in the 1500s to mean simply being well-known. The slide toward infamy came later, as the word absorbed the sense that being conspicuously known usually meant being known for the wrong reasons — fame with its reputation ruined.

origin
from notorius, latin for well-known, usually badly
vs fame
fame wants applause, notoriety just wants attention
shelf life
outlasts talent, outlives the apology tour
math
one scandal beats a decade of good press
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