the.com/heading

The confident lie you make before you know what the paragraph says.

means The title or label placed at the top of a section, text, or list to indicate what it's about.

from From 'head,' the Old English 'heafod,' meaning the topmost part of the body — extended metaphorically since medieval times to mean the top or front of anything, from the head of a table to the head of a document. 'Heading' as the forward-facing top of written material follows naturally: the part that leads, the way your actual head leads your body.

job
Promises content it may not deliver
SEO trick
Stuffed with keywords nobody says aloud
readers skim
Most people only read these
hierarchy
H1 bosses H2, H2 bosses H3
the.com · every word