the.com/following

Clicking a button so you can be mildly disappointed by a stranger daily.

means The group of people who've chosen to see your posts, and the number that quietly represents how many eyes you've won.

from From Old English 'folgian,' meaning to go after or accompany someone — the physical act of trailing behind a leader. The internet kept the word but stripped out the walking; now you 'follow' thousands of people without ever leaving your chair, and the only thing trailing is your attention span.

origin
Twitter made it a verb before a noun, 2006
asymmetry
you can follow without being followed back, ever
algorithm twist
follows don't guarantee you'll actually see posts
unfollow shame
removing someone feels ruder than never following
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