the.com/gym memberships
a monthly bet against your own january optimism, and the house always wins.
means a recurring payment for access to equipment you have a statistically small chance of using past week three.
from health clubs boomed in the 1970s fitness craze, but the modern membership model was perfected on a simple insight: selling potential is more profitable than selling actual gym use.
attendance mathgyms oversell capacity by roughly 10x on purpose
peak quittingmost cancellations cluster right after january
cancellation frictionoften requires certified mail, by design
planet fitness modelprofits specifically from members who rarely show up
for instance
planet fitness — built a $6bn empire on the 'no gymtimidation' non-user
la fitness — infamous for near-impossible cancellation policies, sued repeatedly
equinox — $300+/month membership sold as identity, not exercise