the.com/always

A word humans deploy with total confidence and almost never mean literally.

means At all times, on every occasion, or forever — without exception.

from From Old English ealne weg, literally 'all the way,' once a phrase about distance — covering the entire road — that gradually slid from space into time, coming to mean 'the whole stretch of time' and then simply 'every time.' The final -s arrived later, the adverbial -s that English liked to tack onto words like 'towards' and 'unawares.'

diamond slogan
A Diamond Is Forever sold eternity since 1947
grammar trap
Often signals an exaggeration, not a fact
physics says no
Nothing material lasts always; entropy wins
song bait
Countless love songs promise it, few deliver
the.com · every word