the.com/guerrilla

Small forces beating big ones by refusing to fight fair.

means An irregular fighter who uses ambush, sabotage, and hit-and-run tactics rather than open battle, typically against a larger conventional force.

from Spanish for 'little war' — guerra means war, and the diminutive -illa shrinks it down. The word rose to fame during the Spanish resistance against Napoleon's occupying army in the early 1800s, when small bands of Spanish fighters harassed the much larger French forces instead of meeting them in open combat. The tactic got the name 'little war,' and the fighters themselves eventually inherited the word as a noun — a guerrilla being someone who wages one.

origin
spanish for little war, coined fighting napoleon
strategy
hit, run, vanish before they can retaliate
not gorilla
common spelling mix-up, zero apes involved
modern use
marketing term stole the ambush, kept the cunning
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