the.com/foothold

The smallest possible place to stand that still lets you refuse to fall.

means A small secure grip or position—literal or figurative—that gives you enough stability to hold on or start advancing.

from A straightforward English compound from 'foot' + 'hold,' first used literally for a ledge or notch solid enough to support a climber's foot. By the 1800s it had already stretched into the figurative sense we use most now — a tenuous first grip on a market, a career, or an argument, the toehold before the full ascent.

origin
Literal climbing term before it got ambitious
military use
First objective of any invasion is literal ground
psychology
Humans overvalue tiny gains near a cliff edge
business cliche
Companies want one in every market, everywhere
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