the.com/foothold
The smallest possible place to stand that still lets you refuse to fall.
means A small secure grip or position—literal or figurative—that gives you enough stability to hold on or start advancing.
from A straightforward English compound from 'foot' + 'hold,' first used literally for a ledge or notch solid enough to support a climber's foot. By the 1800s it had already stretched into the figurative sense we use most now — a tenuous first grip on a market, a career, or an argument, the toehold before the full ascent.
- origin
- Literal climbing term before it got ambitious
- military use
- First objective of any invasion is literal ground
- psychology
- Humans overvalue tiny gains near a cliff edge
- business cliche
- Companies want one in every market, everywhere