the.com/traction

The difference between spinning your wheels and actually moving.

means Grip or pull that lets a force actually move something — or, figuratively, measurable forward progress on an idea, project, or trend.

from From Latin tractio, 'a dragging or pulling,' built on trahere, 'to drag or draw' — the same root that gives English 'tract,' 'tractor,' and 'attract.' It entered English in the 1600s for the physical act of pulling or hauling, then picked up its mechanical sense (wheels gripping a surface) with the rise of railways and vehicles, and later stretched into the figurative sense — an idea or movement 'gaining traction' the way a tire bites into gravel instead of slipping.

VC shorthand
Often just means a chart that goes up
physics irony
Too much traction without friction just spins wheels
pre-startup use
19th-century engineers used it for steam locomotives
false friend
Traction without retention is just a sugar rush
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