the.com/fender

The part of your car designed to meet the world first, so you don't have to.

means The protective panel over a car's wheel that shields the body (and whatever you hit) from the mess of the road.

from From 'defender' with the 'de-' worn off the front — a 17th-century shortening of the same word that gives us 'defend.' Originally it meant anything that fends off blows or damage, used for fireplace guards and ship bumpers alike, before cars came along and claimed it as their own.

origin
named for literally defending the car body
guitar twist
brand name chosen for a sturdy, protective feel
cost truth
often pricier to replace than the engine part behind it
fender bender
term exists because fenders are built to take the hit
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