the.com/feedback loop

Where outputs become inputs and small nudges become destiny.

means A cycle in which the results of a process circle back to influence that same process, amplifying or dampening what happens next.

from Built from 'feedback,' an engineering term from early 20th-century electronics and audio systems, where a circuit's output signal was routed back into its input — most audibly in the ear-splitting squeal of a microphone placed too near its speaker. 'Loop' simply names the closed circular path the signal travels. The concept got its big intellectual promotion mid-20th century through cybernetics, when engineers and theorists realized the same circular logic governs thermostats, ecosystems, economies, and habits — anything where cause feeds back into cause.

two flavors
negative stabilizes, positive amplifies until something breaks
classic example
thermostat is negative, microphone screech is positive
social media version
your clicks train the algorithm that trains your clicks
deceptive name
positive feedback loops are often the bad ones
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