the.com/fearmongering

Selling certainty about doom to people too scared to check the math.

means The deliberate stirring up of exaggerated fear or alarm, usually to push an agenda, sell a product, or win a vote.

from A straightforward compound: 'fear' plus 'monger,' an old word for a dealer or trader (as in 'fishmonger' or 'warmonger'). 'Monger' traces back to Old English 'mangere,' meaning merchant, related to Latin 'mango,' a dealer who dresses up goods to look better than they are. So a fearmonger is literally someone peddling fear — dressing up alarm and selling it like stock.

core trick
amplify rare risks, bury the common ones
business model
attention pays better than accuracy
antidote
ask for base rates, not anecdotes
irony
the mongers rarely fear anything themselves
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