the.com/farmers market
where lettuce has a birthplace and eye contact replaces a barcode scanner.
means a recurring outdoor market where local growers and makers sell directly to shoppers, cutting out the middleman and the shrink wrap.
from traces back to open-air produce exchanges in ancient rome and medieval europe, but the modern american version took off after the 1970s when small farms needed a way to compete with supermarket chains buying in bulk.
us countover 8,700 registered markets nationwide
cash flowmost revenue stays within 50 miles
peak eratripled in number between 1994 and 2014
tomato taxprices often higher, freshness usually wins
for instance
union square greenmarket — new york city, running since 1976, 140 plus vendors
pike place market — seattle, operating continuously since 1907
borough market — london, trading on the same site since the 1750s
santa monica farmers market — wednesday market supplies to over 400 restaurants