the.com/experimentation

Organized trial and error that gets to call itself science once you write it down.

means The systematic process of testing ideas by running trials, changing variables, and observing what happens, in order to find out what's actually true rather than what you assumed.

from Traces back to Latin experiri, 'to try, to test' — built from the prefix ex- ('out') and periri, related to peritus ('experienced, tested') and the same root that gives us 'peril.' So buried in the word is the idea that trying something out is a small, controlled flirtation with risk. The -ation ending just nouns the act, turning 'to experiment' into 'the organized business of doing so.'

control group
exists so you can blame placebo, not luck
failed trials
are data, not shame, despite how grants feel
p-hacking
torturing numbers until they confess something false
thomas edison
called 1000 failures 1000 ways that did not work
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