the.com/ethnomusicology

means The academic study of music in its cultural and social context, especially music outside the Western classical tradition, treating it as a human practice rather than just notes on a page.

from Built from Greek roots: 'ethnos' (people, nation) plus 'music' plus '-ology' (study of). The field emerged in the mid-20th century as a rebranding of what used to be called 'comparative musicology,' when scholars pushed back against ranking the world's musics against a European classical yardstick and insisted on studying each tradition on its own cultural terms — fieldwork and anthropology joining hands with music analysis.