the.com/folklore
the original viral content, spread by word of mouth before mouths had algorithms
word originCoined 1846 by William Thoms, replacing 'popular antiquities'
tale typesScholars catalog stories by number, like library codes
global twinsCinderella exists in 500+ versions worldwide
fearful purposeMany tales warned children away from real dangers
living thingMemes and urban legends are folklore being born now