the.com/eloquence

Saying the obvious so well everyone thinks it was never obvious at all.

means The skill of speaking or writing in a way that is fluent, persuasive, and graceful enough to move an audience.

from From Latin 'eloquentia,' built on 'eloqui' — 'to speak out,' from 'ex-' (out) plus 'loqui' (to speak, the root that also gives us 'loquacious' and 'colloquial'). So at bottom it just means the words got all the way out — but the Romans, being connoisseurs of rhetoric, elevated 'speaking out' into the art of speaking unforgettably.

not vocabulary
big words often hide it, not show it
timing matters more
the right word late lands flat
silence counts
pauses do half the persuading
ancient obsession
Greeks graded citizens on speaking skill alone
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