the.com/durability

The art of surviving everyone who promised it would last forever.

means The quality of holding up over time without breaking, wearing out, or falling apart.

from From Latin 'durare,' meaning 'to last' or 'to harden,' which also gives us 'endure' and 'duration.' The root traces back to 'durus,' meaning 'hard' — the same hardness you'd feel knocking on stone. So something durable is, at its linguistic core, something that has been hardened against time, even if in practice it's just a toaster that refuses to die.

not toughness
Toughness resists one blow, durability resists repetition
planned obsolescence
Phoebus cartel shortened bulb life on purpose, 1924
irony
Pyramids outlast most software updates by millennia
testing truth
Engineers age products artificially just to watch them die
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