the.com/dissemination

means The act of spreading information, ideas, or material widely so that many people receive it.

from From Latin disseminare — dis- ('about, in all directions') plus seminare ('to sow seed'), itself from semen ('seed'). The Romans used it literally for scattering seed across a field; by the time it entered English in the 1500s, it had already taken root as a metaphor for spreading ideas instead of crops — so the farming image is baked right into the word, not a flourish added later.