the.com/discredit

Killing the message by shooting the messenger's reputation instead.

means To damage someone's reputation or cast doubt on a claim so that it's no longer believed or trusted.

from Built from the negating prefix 'dis-' plus 'credit,' which traces back to Latin 'credere,' meaning 'to believe' or 'to trust' — the same root that gives us 'credible' and 'creed.' So to discredit someone is literally to strip away the 'believability' credit they'd built up, leaving their word worthless in the eyes of others.

not disprove
attacks the source, dodges the actual argument
favorite tool
ad hominem's respectable older cousin
root meaning
literally means to un-believe someone
backfire risk
overdoing it often discredits the discreditor
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