the.com/demographic
The spreadsheet's way of saying it doesn't know you, just people like you.
means A segment of a population grouped by shared traits like age, income, or location, used to describe or target a category of people rather than an individual.
from Built from Greek 'demos' (the people, as in democracy) plus '-graphic,' the same ending found in 'photographic' or 'geographic,' meaning 'writing or describing.' So demographic literally means 'people-describing.' The word 'demography' emerged in the 1800s as a name for the statistical study of populations — births, deaths, migrations — and 'demographic' followed as its adjective, later drifting into noun use as shorthand for 'a group defined by those stats.'
- origin
- from Greek demos, meaning people, plus graphy, meaning drawing
- marketing trick
- turns humans into checkboxes advertisers can target
- irony
- you are one, yet never feel like one
- census use
- governments use it to decide where money goes