the.com/consultancy
Renting confidence you lack, by the hour, from people who googled it first.
means A business that gets paid to advise other businesses on problems, usually by outsiders brought in because insiders either don't know the answer or don't want to be blamed for it.
from Built from 'consult,' which traces back to Latin consultare — to deliberate, take counsel, literally the frequentative of consulere, 'to consult or deliberate,' itself possibly tied to sitting down together to decide something. 'Consultant' emerged in English for one who gives professional advice, and 'consultancy' followed as the abstract noun for the firm or practice itself — a 19th/20th-century formation riding alongside the rise of professional expertise as something you could hire by the hour rather than find in-house.
- business model
- borrow your watch, tell you the time
- origin
- explosion of specialist firms post-1960s management boom
- irony
- often hired to justify decisions already made
- real product
- a deck, not a solution