the.com/execution
The only idea that counts twice: once as plan, once as proof.
means The act of actually carrying out a plan, task, or order — turning intention into a finished, real-world result.
from From Latin exsequi, 'to follow out or through' — ex ('out') plus sequi ('to follow'). It traveled through Old French execucion into English, carrying two senses that split over time: 'carrying out a plan' and 'carrying out a death sentence.' Both share the same root idea — following something through to its final, irreversible end.
- two meanings
- software running code, or state-sanctioned killing, same word
- business cliche
- ideas are worthless, execution is everything, mostly true
- legal sense
- carrying out a court judgment or signed document
- startup lore
- VCs fund teams, not ideas, because of this