the.com/consortium

Companies holding hands in public so no one alone takes the blame if it fails.

means A group of people or organizations that team up and pool resources for a shared venture, while each member usually keeps its own independence.

from From Latin consortium, 'fellowship' or 'partnership,' built from con- ('together') and sors ('lot, share, fate') — the same sors that gives us 'sort' and 'consort.' A consors was literally someone who shared your lot or destiny, like heirs dividing an inheritance. So a consortium was originally a shared fate or shared portion — the modern corporate sense just dresses that old idea of 'bound together by a common stake' in boardroom clothes.

origin
latin for fellowship or partnership, oddly wholesome root
legal shape
often not a company itself, just a contract
power move
splits cost and blame across many logos
classic example
airbus started as a european aerospace consortium
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