the.com/consortium
Companies holding hands in public so no one alone takes the blame if it fails.
means A group of people or organizations that team up and pool resources for a shared venture, while each member usually keeps its own independence.
from From Latin consortium, 'fellowship' or 'partnership,' built from con- ('together') and sors ('lot, share, fate') — the same sors that gives us 'sort' and 'consort.' A consors was literally someone who shared your lot or destiny, like heirs dividing an inheritance. So a consortium was originally a shared fate or shared portion — the modern corporate sense just dresses that old idea of 'bound together by a common stake' in boardroom clothes.
- origin
- latin for fellowship or partnership, oddly wholesome root
- legal shape
- often not a company itself, just a contract
- power move
- splits cost and blame across many logos
- classic example
- airbus started as a european aerospace consortium