the.com/connotation

means The layer of emotional or cultural association that clings to a word beyond its literal dictionary meaning.

from From Latin connotare, 'to mark along with' — con- ('together') plus notare ('to mark, note'), from nota ('a mark, sign'). Medieval logicians used it for a term that signifies one thing directly while marking another alongside it; by the time it settled into everyday English, that 'marking alongside' had drifted from logic into feeling — the extra sense a word carries beside its plain one.