the.com/association

The brain's autocomplete — one thought summoning another without asking permission.

means A connection or link between things — people, ideas, or groups — joined together by relationship, shared purpose, or mental habit.

from From Latin associare, 'to join to' or 'unite with,' built from ad- ('to') plus sociare ('to join'), itself from socius, 'companion' or 'ally' — the same root that gives us 'social' and 'society.' The word entered English in the 1500s meaning a union or partnership, and only later picked up its psychological sense — the mind's own habit of 'joining' one thought to its companion, the way socius joins one person to another.

psych origin
Core mechanism behind classical conditioning, Pavlov's dogs included
memory trick
Mnemonics work by chaining weird images to boring facts
dark side
Powers stereotypes just as easily as useful learning
legal flavor
Also just means a group of people with bylaws
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