the.com/clothing boutiques
a small shop that convinces you the mirror lied at every other store.
means a small, independently curated clothing store selling a tightly edited selection rather than mass inventory.
from from the french boutique, meaning small shop, itself from the greek apotheke, a storeroom — the word traveled from warehouse to high fashion by way of paris ateliers who sold their own designs on-site.
markup normboutiques often mark up 2.5x wholesale, twice a department store's rate
origin eramodern boutique concept traces to 1960s london's carnaby street
scale advantagesmaller buys let owners chase trends department stores can't
for instance
biba london — 1964 kensington shop that basically invented boutique shopping as theater
reformation la — started as one 2009 storefront before scaling sustainability into a brand