the.com/capitalization

Turning expected future money into a number you can brag about today.

means The act of converting an asset's expected future earnings into a present-day value, or more simply, writing a word with its first letter in uppercase.

from From Latin 'caput' meaning 'head' — the same root that gives us 'capital' and 'captain.' The financial sense comes through 'capital' as in a sum of principal money, so 'capitalize' meant to convert something into capital, i.e., a lump-sum asset. The spelling sense (capital letters) traces the same root differently: Roman inscriptions used large letters atop columns called 'capitals' — literally the 'head' of the column — and that architectural term lent its name to the big letters themselves.

market cap trick
Multiplies last traded price by every share, even illiquid ones
not cash
Apple's trillions exist mostly as collective belief, not vault contents
overcapitalization
Too much invested capital for too little actual earning power
grammar cousin
Same word, same flex: making small things look officially important
the.com · every word