the.com/believability

The art of being convincing without the inconvenience of being true.

means The quality of seeming true or trustworthy enough to be accepted, whether or not it actually is.

from Built from 'believe' — from Old English 'belyfan', itself rooted in a much older Germanic word meaning 'to hold dear' or 'to prize' (a cousin of 'love' and 'leave' in the sense of permission) — plus the Latin-derived suffix '-ability', meaning 'capacity for'. So at its root, believability isn't about truth at all; it's about what we're willing to hold dear enough to accept.

vs honesty
Honesty is a fact, believability is a performance
con artists know
confidence sells faster than evidence
fiction writers call it
verisimilitude, with better lighting
juries fall for it
more than they fall for proof
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