the.com/autopay
the future betting you'll forget, so it forgets to ask.
means an automated system that pulls payment from your account on a schedule so you never have to remember to pay manually.
from emerged with electronic funds transfer and direct debit systems in the 1970s, then exploded with online banking in the 2000s once companies realized forgotten payments meant lost revenue and late fees meant lost customers.
late fee mathcompanies profit less from autopay than from your forgetting
cancellation frictiondesigned to be easy on, hard off
gym industry secretbuilt almost entirely on autopay inertia
for instance
netflix subscription — rebills monthly until you actively cancel, millions never do
student loan servicers — often shave a fraction off interest rate for enrolling
gym memberships — notoriously outlive actual gym attendance by years