the.com/athleisure
Workout clothes that never work out, just out.
means A clothing category that blends athletic wear and leisurewear — leggings, joggers, and sneakers worn as everyday fashion rather than for actual exercise.
from A blend word (a portmanteau) stitching together 'athletic' and 'leisure,' coined as the fashion industry noticed people buying stretchy gym clothes to wear to brunch, not the gym — the word only caught on widely as the trend itself exploded, making the term and the phenomenon grow up together.
- origin
- term exploded with lululemon and yoga culture 2000s
- economics
- lets you buy one wardrobe for gym and brunch
- irony
- leggings logged more couch time than cardio
- industry size
- grew into a multi billion dollar apparel category