the.com/assonance

Rhyme's lazy cousin — vowels match, consonants don't bother showing up.

means The repetition of vowel sounds in nearby words even though the consonants around them differ — like the 'ee' in 'fleet' and 'meek.'

from From French 'assonance,' built on Latin 'assonare' — 'ad-' (to) plus 'sonare' (to sound), the same 'sonare' that gives us 'sonic' and 'resound.' So at its root it just means 'sounding toward' or 'answering in sound' — one word echoing another's note without matching it exactly.

example
fleet feet sweep by sleeping geese
vs rhyme
only vowel sounds repeat, not endings
used by
poets, rappers, ad jingle writers
sneaky power
creates cohesion without obvious rhyme cheese
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