the.com/alliteration

Sound's sneakiest trick, repeating first letters until your brain hums along helplessly.

old english bonesBeowulf ran on alliteration, not rhyme
brand brainCoca-Cola, PayPal, Dunkin' Donuts stick because they stutter pleasantly
tongue twistersPeter Piper is alliteration weaponized against your mouth
memory glueRepeated sounds measurably boost recall and recognition
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