the.com/whitening

Bleaching enamel so your smile outshines your actual personality.

means The process of making teeth lighter and brighter, usually through peroxide-based bleaching agents that break down stains on and below the enamel surface.

from 'Whiten' simply pairs 'white' — an ancient word traced back to a Proto-Indo-European root for 'to shine' or 'to be bright' — with the verb-forming suffix '-en,' the same pattern as 'sharpen' or 'soften.' The dental sense is modern: peroxide-based tooth bleaching emerged as a cosmetic dentistry practice in the 20th century, later escalating into home kits and strips once the industry realized everyone wanted a brighter smile on demand.

what it targets
stains in enamel and dentin, not teeth color itself
active ingredient
hydrogen or carbamide peroxide, same family as hair bleach
sensitivity cause
peroxide temporarily opens tubules leading to nerves
limits
does nothing for crowns, veneers, or fillings
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