the.com/wartime
The season when the rulebook becomes a suggestion and speed beats polish.
means The period during which a nation or society is engaged in armed conflict, with daily life, economy, and priorities reorganized around that fact.
from A straightforward compound — 'war' plus 'time' — stitched together in English to name war not as an event but as an era, a stretch of calendar with its own rules. It emerges alongside other '-time' compounds like 'peacetime' and 'wartime economy,' the kind of word that didn't need a clever birth because the need for it was plain: once wars became long, organized, nation-spanning affairs, people needed a word for the whole climate of living inside one, not just the battles themselves.
- origin shift
- Term crept from actual war into startup slang
- mode switch
- Peacetime optimizes, wartime survives
- coined framing
- Popularized by investor Ben Horowitz's CEO dichotomy
- tradeoff
- Trades consensus for decisiveness, often loudly