the.com/wanting

The engine that never idles, burning brightest the second it gets what it craves.

means The state of desiring something you don't yet have — or, in another sense, the condition of lacking or being deficient in something.

from From the Old Norse 'vanta,' meaning to lack or be missing, which slipped into Middle English as 'wanten.' The original flavor was about absence, not appetite — to 'want' something was simply to be without it, the way a meal might be 'wanting salt.' Only later did English warm the word up, turning the cold fact of lack into the hot ache of desire. The two meanings still live side by side: to want is both to miss and to crave, and 'found wanting' preserves the older, chillier sense.

hedonic treadmill
Getting the thing resets desire to zero, fast
dopamine truth
Released by the chase, not the prize
lack origin
Latent in 'want' once meant simply missing something
buddhist beef
Named the root of suffering 2,500 years ago
economics fuel
Infinite wants meet finite means, markets are born
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