the.com/valentine

The one day flowers get a 300% markup and nobody questions it.

means A sweetheart, or the card/gift sent to one, especially on February 14th.

from Named for Saint Valentine, an early Christian martyr about whom almost nothing reliable is known — there were possibly several Valentines martyred under Roman rule. The romantic association didn't come from his life but from the date: medieval writers, notably Chaucer, popularized the idea that birds chose their mates in mid-February, and the saint's feast day got swept up in that notion. The 'markup' tradition is a much later, entirely commercial addition.

origin
named after a martyred Roman priest, oddly
first card
sent from the Tower of London, 1415
economics
candy industry's second-biggest holiday after Halloween
lupercalia link
predates Christianity, started as a fertility festival
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