the.com/turnaround
The art of failing publicly, then fixing it loudly enough that people forget the first part.
means A reversal from decline to success — or the time needed to complete a task and send it back out.
from A straightforward compound of 'turn' and 'around,' tracking the literal image of reversing direction. It surfaces in English with concrete senses first — a vehicle's turnaround, a ship's turnaround time in port — before business and politics borrowed it in the 20th century for struggling companies or careers that reverse course and recover.
- requires
- admitting the old plan was wrong
- timeline
- always longer than the press release claims
- key tell
- new CEO, same building, different vibe
- risk
- looks identical to denial until it works