the.com/tribalism

Loving your team so much you'll believe their lies before your own eyes.

means Strong loyalty to one's own group, often strong enough to override fairness, facts, or judgment toward outsiders.

from Built from 'tribe' — Latin 'tribus,' originally one of the three divisions of the early Roman people, later used for any people, clan, or ethnic group — plus the '-ism' suffix marking a belief system or pattern of behavior. The word itself has drifted: once a neutral term for how traditional societies organize, it's now mostly used to describe the modern, often political, habit of circling the wagons around 'us' against 'them.'

origin
survival trait; strangers once genuinely meant danger
modern twist
now triggered by sports jerseys and hashtags
brain effect
shrinks empathy for anyone wearing the wrong colors
irony
everyone thinks only the other side has it
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