the.com/thriftiness

The art of wanting what you already have, priced at zero.

means The quality of using money, time, or resources carefully and without waste.

from Rooted in 'thrift,' which originally meant the condition of thriving or prospering — it comes from the verb 'thrive,' itself borrowed from Old Norse 'þrífask.' The sense shifted over time from 'the state of flourishing' to 'the careful habits that help you flourish,' narrowing eventually to mean frugality — so being thrifty literally once meant simply doing well, before it came to mean saving well.

not cheapness
cheap avoids spending, thrifty optimizes it
etymology
from thrive, originally meant prosperity itself
paradox
often requires spending time to save money
compounding effect
small saved sums outgrow large spent ones
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