the.com/swing vote

The one ballot nobody can predict, so everybody pretends to court it.

means A vote (or voter, or bloc) not firmly committed to either side, whose choice will decide a close election or decision.

from A 20th-century American political coinage, built simply from 'swing' — the sense of swaying back and forth, undecided — plus 'vote.' It grew out of the older idea of a 'swing state' or 'swing district,' places that could tip either way, and the same imagery (a pendulum, a door swinging on its hinge) was extended to the individual voter or justice whose uncommitted ballot could swing the outcome either direction.

irony
often decided by apathy, not analysis
political obsession
campaigns spend millions chasing a maybe
historical weight
has flipped elections by a few hundred votes
myth
rarely as undecided as polls suggest
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